Eden
Glover

There's no shared infrastructure for independent film in New England. Crew calls live in group chats, grants get missed, and what one production learns rarely reaches the next. NEIFN had to pull a scattered community into one place, and look credible enough that people actually trust it.

The whole system. A brand identity and a documented style guide, the marketing site, and the app where the work actually happens: crew calls, grants, events, productions. The same voice runs through the printed one-pager and the live product.

A brand made to be used, not framed on a wall. The same system holds whether you're reading the one-page doc or using the app, and it works across all six New England states.

Streaming is crowded, and almost none of it is made for the people actually making the films. IRIS needed to feel like it belonged to emerging filmmakers, not like another catalog they get lost in.

Built the brand from nothing. The identity and strategy, the platform's UI, the launch campaign, and the partnership model the whole thing runs on.

The platform reads as filmmakers' own, not another service to pass through. For IRIS that sense of belonging is the whole job, and it runs through the identity, the product, and the launch the same way.

Golf has an image problem: stuffy, expensive, rule-obsessed, allergic to fun. The Mulligan Club is for the rest of us. A mulligan is the do-over you take with your mates, no scorecard, no judgement. The store sells the gear and the attitude: come as you are, everyone gets a second shot.

The name and positioning, a club identity that winks at the old country-club crest without the snobbery, and the store itself: an ecommerce experience that feels like joining a club, not checking out of a cart.

Membership perks, limited collection drops, and a course-day social side. The club is the product as much as the polos are.